Hello everyone!

This post will cover the recent Pokemon Yurutto release at Pokemon Centers in Japan.


As with most promotions worth their salt, this promo had two main plush (Pikachu and Dedenne)


Along with four mascot sized plush (Pikachu, Dedenne, Bewear, and Rowlet)

There was also a larger Bewear cushion… which ended up being much bigger than we were expecting. Downright huge! And heavy! Downside: shipping price. Upside: perfect for hugs!


The most interesting items from this promo (in my opinion) were the two candy related pieces!

Sakuma Drops are an iconic Japanese candy. They are flavored using real fruit juice and are manufactured by the Sakuma Candy Company, located in Ikebukuro, Tokyo (of all places!) These candies have been available since the Meiji era (early 1900s) and the tins are considered collectibles as the design changes often and they tend to do a lot of collaborations… like pictured here!

The other item is, believe it or not, a cookie tin… in the shape of a trash can! How original is that? (Pretty original!)

Another favorite for me: socks!! The Pokemon socks don’t always show up in every promotion, but when they do, you can bet I’m excited about it. This promotion featured 9 different designs, all of them adorable.


The number of bags and pouches in this promotion were a little ridiculous, but hey, everyone has stuff they need to carry around with them, and everyone needs a bag or pouch to carry aforementioned stuff in.

There was one big tote bag (squishy faced electric rodents) and one smaller bag (Dedenne, Rowlet, and Pikachu hanging out) designed to carry lunch boxes.

The Pikachu tickling the other Pikachu with a puff ball is one flat pouch viewed from both sides.

Squishy face electric rodents and Pyukumuku punching Pikachu are both long pouches! As a side note, the Pyukumuku design was labeled as “Massage” – clearly the Pokemon Center has a different view on what a massage is compared to say… me. (I’d say poor Pikachu but he seems to be enjoying it)

Finally, there were two dice bags – the not Drifloon one features Ludicolo on the back.


There were five different sticker sheets, with different designs on each sheet.


Rounding up the rest of the merch list…

Cellphone cases! The hard case on the left is designed for iPhone 7 while, as usual, the flip case is designed for all medium sized phones.

A set of cute notebooks and the infamous Croquis sketchbook which seems to have become a Pokemon Center staple recently.

Clearfiles! Because of course. I mean, this is the Pokemon Center we’re talking about.

Four card sleeve designs and two deck cases (each sleeve pack comes with 64 sleeves)

Hand towels in three designs (Pikachu, Dedenne, and Rowlet).

That basically wraps up our coverage of the Pokemon Yurutto promotion!

Did you get anything from this promotion? What was your favorite item?

I love silly promotions like this where we get non-stock illustrations and neat stuff (like trash can cookie tins!)

Until next time~