Pokemon Sword & Shield Switch Lite Console

Pokemon Sword Shield Switch Lite

A special Sword & Shield inspired Nintendo Switch Lite, featuring Zacian and Zamazenta, will be released in Japan November 1st (Friday).

The pre-order period for the game console, which seems to be exclusively through Pokemon Centers & Stores, including the On-line Store, will run from July 12th (Friday) until October 20th (Sunday). Shipping will cost an additional 818 yen. Consoles cannot be picked up in person.

The end date for pre-ordering both the Switch Lite console and the Sword & Shield game is October 30th (Thursday) and free shipping will be included. Note that the Pokemon Sword & Shield game will not be sold with the Switch Lite as a bundle.

The price for the Switch Lite is 19,980 yen (21,978 yen with tax).

Note: The Switch Lite includes the new 10% sales tax which goes into effect in Japan October 1st.

The Japanese game system can only be shipped within Japan.
There is a limit of 1 console per person.
Pre-orders may end early depending on the amount of orders received.

Release Overview

Name: Nintendo Switch Lite [Zacian & Zamazenta Ver.]
Where: All Pokemon Centers & Stores in Japan
Pre-order Period: July 12th (Friday) – October 20th (Sunday) [Console Only] July 12th (Friday) – October 30th (Thursday) [Console + Game Preorder]
Release Date: November 1st, 2019 (Friday)

Official news page
Pre-order page on the Pokemon Center On-line Webstore


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Pikachu Outbreak Merchandise

Pokemon Center Pikachu Outbreak Merchandise

This year’s Pikachu Outbreak event starts August 6th! Stay cool and look cute during the event with some Pokemon Center exclusive Pikachu themed merchandise, on sale at Centers & Stores around Japan July 27th (Saturday).

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The majority of items in this release are, unsurprisingly, towel related.

The cutest item is the hooded Pikachu towels, designed to be worn around your shoulders, which also comes with a cute Pikachu tail.

There is also an adorable extra large towel featuring a sleepy Snorlax & Pikachu pair.

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The mascot Pikachu tails make another return this year, with both boy and girl designs, along with hats, t-shirts, a reversible bag, and a couple other items that are both function and cute!

Release Overview

Name: Pikachu Outbreak 2019 Merchandise
Where: All Pokemon Centers & Stores in Japan
Release Date: July 27th, 2019 (Saturday)

Official JP Shop News
Pikachu Outbreak 2019 Official Website (English)

List of Items & Prices

Cooling Hooded Towel w/ Tail – 3,000 yen
Cooling Hooded Towel w/ Tail (Child Size) – 2,500 yen
Pikachu Ear Hairband – 1,200 yen
Pikachu Ear Hairband (Child Size) – 900 yen
Hair Tie – 700 yen

Pikachu Tail Carabiner Clip (Boy | Girl) – 1,100 yen each
Pikachu Tail Charm (Boy | Girl) – 700 yen each

Cooling Mini Bath Towel – 2,500 yen
Cooling Neck Towel w/ Pockets (Pikachu face design) – 2,000 yen
Neck Towel w/ Pockets (Pikachu print design) – 1,700 yen

Glow-in-the-Dark Big T-Shirt (Medium / Large) – 4,000 yen each
Glow-in-the-Dark Big T-Shirt (Child Size) – 3,000 yen each
Glow-in-the-Dark T-Shirt Dress (Free Size) – 4,500 yen
Glow-in-the-Dark Shoulder Bag – 2,900 yen

Hat – 3,300 yen
Hat (Child Size) – 3,000 yen

Reversible Tote-Bag – 2,700 yen
Big Towel (Snorlax & Pikachu) – 5,200 yen
UV Cut Hoodie w/ Pikachu Ears (Medium / XL) – 6,400 yen
UV Cut Hoodie w/ Pikachu Ears (Child Size ) – 5,400 yen

Hand Towel (Pikachu 2 / Pika Pikachu) – 600 yen each
Mini Bath Towel (Pika Pikachu) – 2,200 yen
Bottle Case – 1,600 yen
Illumination Stick – 2,200 yen
Illumination Pendant – 2,200 yen
Stick Balloon – 600 yen


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Pikachu Outbreak Plushies

Pokemon Center Pikachu Outbreak Event

The annual summer Pikachu Outbreak event in Yokohama is almost upon us, and what better way to get prepped than with some adorable Pikachu and Eevee plushies!

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Based off of the costumed mascots that dance around during the event, these super cute plush will be available for purchase at Pokemon Centers & Stores in Japan July 27th (Saturday).

Along with plush, there will be matching mascot plush versions of both Pikachu and Eevee as well.

Bring them with you to the event to get into the Pikachu Outbreak spirit!

Pikachu | Eevee Plush – 1,620 yen each
Pikachu | Eevee Mascot Plush –

Release Overview

Name: Pikachu Outbreak Plushies
Where: All Pokemon Centers & Stores in Japan
Release Date: July 27th, 2019 (Saturday)

Official JP Shop News

List of Items & Prices

Plush (Pikachu | Eevee) – 1,620 yen each
Mascot Plush (Pikachu | Eevee) – 1,080 yen each


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Hiroshima Toyo Carp x Pokemon Center

Pokemon Center Hiroshima Toyo Carp Baseball Team

The Hiroshima Toyo Carp baseball team is once again collaborating with the Pokemon Center – this time, with super cute Magikarp and Gyarados plushies!

Get hyped for baseball with a cute Pokemon baseball buddy!

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This release has two plush (Magikarp and Shiny Gyarados) and one mascot plush (Magikarp).

The charm point for this release are the tiny baseball caps that Magikarp and Gyarados are wearing.

Release Overview

Name: Hiroshima Toyo Carp x Pokemon Collaboration
Where: Hiroshima Pokemon Center + the official Pokemon Center On-line Store
Release Date: July 27th, 2019 (Saturday)

Official JP Shop News

List of Items & Prices

Magikarp Plush – 2,160 yen
Shiny Gyarados Plush – 2,700 yen
Magikarp Mascot Plush – 1,296 yen


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Pokemon Center Finger Puppets Volume 5

Pokemon Center Finger Puppets Volume 5

Finger puppets return to Pokemon Centers & Stores in Japan July 27th (Saturday)!

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Volume 5 includes: Shelgon, Snorunt, Metagross, Steven Stone, Manectric, Ralts, Treecko, Mudkip, Torchic, Mewtwo, and Mew.

Figures are not blind packaged. Each figure costs 300 yen including tax.

Release Overview

Name: Pokemon Center Finger Puppets Volume 5
Where: All Pokemon Centers & Stores in Japan
Release Date: July 27th, 2019 (Saturday)

Official JP Shop News


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Pokemon Surf

Pokemon Center Pokemon Surf

A surfing themed original summery promotion will hit Pokemon Centers & Stores in Japan July 20th (Saturday).

This promotion is all about surfing under the shining summer sun and features Pokemon battling the waves and looking cool.

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The merchandise line-up includes mascot plush, keychain charms, stickers, and an acrylic charm collection of a variety of Pokemon on surfboards.

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There are also a plethora of other items, including a cute plastic cup, tote bag, pouch, two types of phone cases, and some stationary items as well, such as notebooks, sketchbooks, a PET sticker sheet, and a pencil board for writing on, as well as the eponymous Pokemon Center A4 sized clearfile.

Release Overview

Name: Pokemon Surfing
Where: All Pokemon Centers & Stores in Japan
Release Date: July 20th, 2019 (Saturday)

Official JP Shop News

List of Items & Prices

Mascot Plush (Pikachu, Slowpoke, Oshawott, Marshtomp) – 1,296 yen each
Keychain Charm (Pikachu, Slowpoke, Marshtomp) – 648 yen each
Acrylic Charm Collection (blind packaged | 7 designs total) – 540 yen each
Surfboard Keychain Charm (Pikachu, Sunglasses Pikachu, Rainbow Pikachu) – 648 yen each
Die-Cut Stickers (Pikachu, Surfing Pikachu, Pikachu & Raichu, Pikachu & Slowpoke, Rainbow Pikachu) – 324 yen each

Plastic Glass – 648 yen
Hard Shell Case for iPhone 6/6s/7/8 – 2,030 yen
Multi-Use Flip Phone Case – 3,240 yen

Handkerchief – 367 yen
Tote-Bag – 3,240 yen
Pouch – 1,620 yen
Foldable Mirror – 1,512 yen

Lined Notebook – 184 yen
Pencil Board – 270 yen

Not Pictured

A4 Clearfile (Pokemon Surf, Pikachu Surfing) – 260 yen each
PET Sticker Sheet – 540 yen
Croquis Sketchbook – 572 yen

Petit Towel – 410 yen
Hand Towel – 540 yen
Face Towel – 1,080 yen
Wide Towel – 3,780 yen
Mini Dice Bag – 432 yen
Dice Bag – 648 yen

Flat Pouch – 1,620 yen
Waterproof Pouch – 1,620 yen
Pass Case – 1,620 yen
Clear Thermos – 1,512 yen

T-Shirt (Rainbow Pikachu | Kids Size) – 2,700 yen each
T-Shirt (Surfing Pikachu | Small / Medium / Large) – 3,240 yen each
T-Shirt (Surfing Pikachu & Raichu | Small / Medium / Large) – 3,240 yen each


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